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BRAVIA Engine¿ Full Digital Video Processor --- BRAVIA¿ S-Series LCD televisions use Sony's BRAVIA Engine¿ full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, and dynamically improve color. HDMI¿ and PC Connectivity --- Designed for maximum versatility, Sony's BRAVIA S-Series Digital LCD TV line is equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA S-Series Digital TV as a computer monitor.

Amazon Sales Rank: #63171 in Home Theater Color: Black Brand: Sony Model: KDL-40S3000 Dimensions: 25.30" h x 3.93" w x 38.60" l, 46.30 pounds Display size: 40 HDTV with ATSC¿ Digital Tuner BRAVIA Engine¿ full digital video processor 16:9 HD Resolution Panel (1366x768) Live Color Creation featuring WCG-CCFL backlight Inputs - HDMI¿ (x2), YPbPr (x2), PC Input (x1)

Immerse yourself in an unprecedented level of depth, color and clarity with this 40" BRAVIA S-Series digital LCD HDTV. Beautifully styled and built to the highest standards, this television adds class to any room while its picture makes watching your favorite movies and TV programs even more enjoyable. With the BRAVIA Engine full digital video processor, you immediately notice improved color and sharper details, no matter what you're watching. For uncompressed, all-digital audio and video integration, this HDTV features HDMI (High-Definition Multimedia Interface) and PC connectivity that lets you seamlessly hook up compatible PCs and components to the large display. An innovative light sensor also monitors ambient light in the room and automatically adjusts screen brightness, making it much more comfortable for viewing. BRAVIA Engine Full Digital Video Processor BRAVIA S-Series LCD televisions use Sony's BRAVIA Engine full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations with more detail, enhance contrast, and dynamically improve color performance. > Digital Noise Reduction Circuits: Reduces block noise and mosquito noise by using pixel-level filtering to reproduce a clean and clear picture. And Motion Vector Noise Reduction reduces just the noise in the video signal for video further reducing unwanted noise and blur artifacts. Digital Contrast Enhancer circuit: Improves contrast by enhancing all areas from dark to bright in parallel with texture control providing a three dimensional picture. > Color Reality signal processing enables the expression of all the colors of life in vivid detail for dark and bright scenes. Details in dark areas of the picture are there, just like they are supposed to be. Live Color Creation (featuring WCG-CCFL) Live Color Creation is a special Sony function that achieves precise, wide color reproduction using a combination of advanced chroma signal processing algorithms. A special wide color gamut backlight (WCG-CCFL) is coupled with Sony’s Live Color Creation circuitry. The benefit is clear blues, natural greens and overall vibrant colors in all scenes. Xross Media Bar (XMB) On-Screen Menu System Xross Media Bar is Sony’s Emmy Award2 winning on-screen navigation that provides quick access to various set up functions and features. For instance selecting different types of media is made fun and easy by scrolling horizontally across icons until you find the type of media you are looking for. After selecting the media type, a list of its content appears as vertical thumbnails. Key set up menus and features work the same way. The main benefit of the XMB is that users can navigate through on-screen menus without taking their eyes off of their TV. DMe Compatibility DMex compatibility allows the connection and operation of a whole new category of products that is being developed by Sony (sold separately). The first of these products is the optional BRAVIA Internet Video Link module. BRAVIA Theatre Sync BRAVIA Theatre Sync reduces the hassle and time consuming job of powering up, changing the signal routing, and adjusting other functions to the simple push of one button. All you need to do is to connect BRAVIA Theatre Sync capable products to each other via one HDMI cable. The rest is easy. For instance, the One Push Play function activates by touching the play button on the remote and BRAVIA Theatre Sync takes over from there. The BRAVIA Home Theatre System and TV turn on. The DVD input on the BRAVIA Theatre system and TV activates. The TV mutes. And finally the DVD plays. There are two other BRAVIA Theatre Sync functions - One-Push Theatre Settings, which provides optimal picture and sound settings for movies and One-Push System Shut Down for turning off the entire home entertainment system. BRAVIA Internet Video Link The first DMex product to be introduced to the market is the DMX-NV1 BRAVIA Internet Video Link module (sold separately). BIVL, as it is affectionately called, can stream available Internet video from select content providers directly to your TV with a broadband connection3 without the need for a PC. S-Force Front Surround S-Force Front Surround is a virtual surround sound experience made possible using just two front speakers in select BRAVIA models. To accomplish this, Sony spent several years studying how our ears work. By understanding exactly how we recognize the origin, direction, volume and timing differences in sound right and left ear, Sony was able to create complex audio processing that delivers dynamic virtual surround sound without the need to bounce sound off walls and back to the listener. HDMI and PC Connectivity Designed for maximum versatility, Sony’s BRAVIA S-Series Digital LCD TV line is equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. The HDMI and PC inputs (HD-15-pin) offer easy connection to your PC, allowing you to use your high resolution BRAVIA S-Series Digital TV as a computer monitor. Light Sensor-2 Intelligently adjusts the screen brightness to match the ambient light in a room, ensuring a comfortable viewing experience. In a dim room for example the screen automatically reduces brightness making it much more comfortable for viewing. Freeze Function Sony’s Freeze Function is a useful function that allows you to temporarily freeze the picture in a separate screen while the programming continues to display. This comes in handy when you want to copy a recipe, phone number, etc. that flashes too quickly across your screen. Simply touch the "Freeze" button on the remote control and copy the details down at your convenience.

Most helpful customer reviews 84 of 89 people found the following review helpful. CAN'T GO WRONG WITH SONY! LOOK NO FURTHER - BUY IT! By A. Witkowski I have had my Sony KDL-40S3000 set up for about a week now and could not be happier! Amazon.com had by far the best price around considering that you get free shipping and pay no tax, and trust me I surfed every online site and retail store for over a month before making my purchase. I was about to go plasma with Samsung, until I saw it in store and hated the reflective black display and case as well as reading several poor customer reviews. This Sony set has a sexy matte black finish and the screen is clear and reflection free in any lighting! Sony TV's in my book are across the board the best blend of top technology, proven durability and quality as well as sleek cool looks. My family has always owned Sony TV's and have never had even one of them serviced, some still running are over 20 years old! But back to my new KDL-40S3000..... It's a sure crowd pleaser in any home! As of now, there are no HD broadcast channels in the 1080p format, only 1080i which this TV with the native resolution of 720p displays vividly, so I would advise you to think about this if you are looking at some of Sony's 1080p models that cost a lot more. Along with the fact that because the majority of broadcast channels besides HD channels (1080i) on Digital cable and I believe even Satellite are still in the 480p format, a TV such as this one with 720p resolution will display a cleaner and sharper image than that of a 1080p model. Bottom line... unless you have a Blu-Ray or HD DVD player and want a barely noticeable sharper picture, Go With 720p, you will save money and not be sacrificing anything trust me! As for features and sound quality, you will be overwhelmed with what Sony brings to the plate. The menu options and settings are extensive but yet fun with Sony's graphical onscreen display, but the picture right of the box is just as impressive. I am a big fan of surround sound systems, but so far I am completely satisfied with the KDL-40S3000's clear and projecting sound quality, and I seriously question the poor remarks from other reviews about this set being deficient in sound. The audio/video inputs and outputs of this set are numerous and the 2 HDMI hook-ups will meet the needs of most home users considering there are also 2 component connections and various other lower quality connections. So in closing I would recommend the Sony KDL-40S3000 to any and everyone looking to get into the flat-panel market, hands-down!!! Yes, Sony may be a bit more money than comparable sized other brands, but you are paying for top notch quality, engineering, and styling and you will not regret a cent of it! Set your price range, determine the right size and viewing distance for your room and put Sony at the top of your list when shopping Amazon.com for the best price on your flat-panel TV! Good luck and I hope my review has helped. I know a flat-panel is a major purchase and it's worth the time and effort to write a review if you are truly impressed and satisfied to pass on a great experience to others! 55 of 57 people found the following review helpful. Great so far.... By T. Das Have had this set for 4 days now, and am very satisfied. Pros - Great picture quality. Spend hours researching and comparing sets in the store. Could not find a better 720p picture. The 10-bit panel and Live color creation system (new in the S series for 2007) render natural colors. - Xcross navigation system really a breeze to setup and modify various settings - Finish and styling is of very high quality. Dimensions very compact. I especially like the matte finish, which does not reflect anything. Cons - Only 2 HDMi inputs. Maybe be insufficient for some people. - Pretty expensive (I feel its worth it, though). For those with a smaler budget, last year's model (S2010) is worth considering for its Picture Quality. Overall, very pleased