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BRAVIA V-Series televisions are where Full HD 1080 starts. Two sizes, 46" and 40" diagonally, define what Full HD 1080 (1920 x 1080) televisions are all about. Performance functions like Live Color Creation (featuring the WCG-CCFL backlight) and the 10-bit panel display assure picture quality and performance. The BRAVIA Engine¿ EX full digital video processing system includes DRC-MF v1.0 technology, which upconverts 480i video signals to a 1080p equivalent. DMeX ¿ ready allows connection to the new DMeX (Digital Module Expander) called the BRAVIA Internet Video Link module. And BRAVIA V-Series TVs are big on ease of operation. BRAVIA¿ Theatre Sync offers one-button command for time consuming control functions and signal path routing. And we didn't forget about connectivity. How about two 1080/24p and 1080/60p input capable HDMI connections, two HD Component YPbPr inputs, and a PC input, just to name a few. Add a sparkling new black picture frame design, quiet operation, and you have BRAVIA V-Series HD LCD TVs.

Amazon Sales Rank: #41957 in Home Theater Color: Black Brand: Sony Model: KDL40V3000 Original language: English Dimensions: 12.64" h x 31.90" w x 43.00" l, 20.00 pounds Display size: 40 10-bit 16:9 Full HD 1080p Panel (1920x1080 resolution) 24p True Cinema (24p Input Capability via HDMI) Live Color Creation system with WCG-CCFL backlight Connections: 2 HDMI; 1 S-Video input; 2 Component Video; 3 Composite Video Inputs; 1 Digital Audio Output; 1 PC Video Input; 1 PC Audio Input 1,800:1 On screen contrast ratio

Immerse yourself in outstanding color reproduction and 1080p picture quality with the KDL-40V3000 LCD Flat Panel HDTV. BRAVIA V-Series televisions are where Full HD 1080 starts. Performance functions like Live Color Creation and the 10-bit panel display assure picture quality, while BRAVIA Theatre Sync offers easy one-button operation for enjoying a Sony A/V system. Add a sparkling new black picture frame design, quiet operation, and you have the new BRAVIA V-Series HDTV. Full HD 1080p Resolution When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA V-Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels8 (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc player. And working with BRAVIA Engine EX everything from standard definition and high definition is upconverted to 1080p6 for a picture so real it's like you're actually there. 10-bit Processing and 10-bit Display While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced. BRAVIA Engine EX Full Digital Video Processor The BRAVIA Engine EX full digital video processing system is based on Sony's renowned BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to upconvert 480i standard definition signals via Digital Reality Creation Multi Function v1.0 technology for a picture with more detail and definition. Live Color Creation System featuring WCG-CCFL Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That’s what Live Color Creation technology is all about. It starts with the BRAVIA Engine EX video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture. Advanced Contrast Enhancer (ACE) Function Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 1600:11. A Dynamic Contrast Ratio of up to 13,000:12 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see. 24p True Cinema (24p Input Capability) Many movies are filmed at 24 frames per second (fps) and prime time TV programs are video taped at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc in 24p. Sonywisely takes advantage of this by including 24p output capability on their BDP-S1 Blu-ray Disc player. It makes sense that select 2007 BRAVIA TVs will include 24p input capability. The benefit? Images are smooth and natural looking. Once you experience 24p video it will be hard to view video without it. DMex - Ready (Digital Module Extender) Sony's Digital Media Extender (DMex) ready televisions offer a digital connection path for the addition of optional modules like the new BRAVIA Internet Video Link.7 With innovative DMex expansion capabilities featuring the Emmy award winning XMB user interface, select 2007 models are not merely TVs, but powerful entertainment platforms that not only meet your needs today, but expand easily to meet tomorrow's needs as well. Xross Media Bar (XMB) When was the last time you saw an on-screen display that was fast, fun and easy to use? Sony's award-winning Xross Media Bar (pronounced Cross) interface provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast. BRAVIA Theatre Sync Sony created BRAVIA Theatre Sync to go beyond basic digital audio and video transmission. Based on the HDMI-CEC function. BRAVIA Theatre Sync will be included on select BRAVIA Theatre home A/V systems and components. This useful function reduces the hassle and time consuming job of powering up, routing signals, etc. to the simple push of one button. Sony calls this nifty feature BRAVIA Theatre Sync. Here's how it works. Want to play a DVD on your Sony A/V system? Easy, just push PLAY on the BRAVIA HDTV remote and everything is taken care of for you. Even when the system is off! Want to change from TV sound to digital surround sound through your Sony BRAVIA Theatre A/V system? Just one push of the Theater Sound button on the remote and voila, surround sound through your system. Want to power down everything once you've finished enjoying it? Push one button and the TV and A/V system powers down. BRAVIA Theatre Sync helps make things a whole lot easier to operate. S-Force Front Surround-2 Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you. HDMI and PC Connectivity Designed for maximum versatility, Sony's BRAVIA V-Series LCD TVs are equipped with a comprehensive range of input interfaces. HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide superb image and sound reproduction. BRAVIA V-Series TVs include (3) HDMI 1080/60p inputs. The PC input 4(HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA V-Series Digital TV as a computer monitor. ATSC Integrated Tuner Receive local, over-the-air digital broadcasts of high-definition network programming; no set top box or monthly fee required. VESA-compatible Mounting Holes Free up space. Mount your television on the wall with confidence; attaches to optional VESA-compatible wall-mounting brackets (sold separately).

Most helpful customer reviews 150 of 153 people found the following review helpful. As Always - SONY, No Baloney By James Cooper I've been buying Sony TVs for more than 30 years, and they rarely disappoint. The 40" Bravia is no exception. Last year I bought the 70" SXRD model for my living room, and the 40" is for the bedroom. Many televisions are high quality and prices are dropping, so why get the Sony? Picture quality is excellent, especially in high def. Sound quality is very good without a home theater setup. Not always the case with flat panel TVs with small bezels. Remote is well laid out and easy to use (although it does lack backlighting, but I have no trouble finding the buttons I want in the dark). It's easy to change between the 4 programmable picture settings or screen aspect ratios. Sleep timer button is right up on top when your ready for bed and is in 15 minute increments. It has 2 HDMI inputs for easy connection of compatible devices and several other inputs. You can customize the display to choose between only the inputs you are using and label them appropriately (so it's easy to switch between my TiVo, DVD player, TV and cable box, and hide the other inputs) There's a zillion other settings that I haven't figured out all of yet, but most are relatively intuitive (except PnP, which has me baffled so far). I got the flat panel LCD because it uses less power and generates less heat than a plasma, and won't burn-in (although plasmas have improved). The screen doesn't reflect as much, and has a wide viewing angle. For viewing from about 6 feet, the 40" size is perfect. Lots of other things I could say about this TV, but it's all good. You can't go wrong with this model. Also highly rated in Consumer Reports, the consumer's bible... Amazon shopping tip: Amazon offers price protection for 30 days from date of purchase. After you buy this, put it in your cart again and check your cart regularly for a month. The price goes up and down almost daily. When you go to your cart you will be notified of price changes. If it goes down, grab the phone and call for a credit. I paid $1630 a couple of weeks ago and the price has gone as low as $1450, so I've gotten $180 in refunds. Delivery and unpacking are free, and combine with excellent customer service, making buying from Amazon a no-brainer. I'm delighted with Sony and Amazon for this purchase. update 3/2009: Forget my last comment. Amazon no longer, sadly, offers 30 day price protection on purchases. Advice now is to go to camel camel camel dot com (leave out the spaces). A great site for tracking Amazon price history. 50 of 53 people found the following review helpful. Great TV By Carl Moore Very good picture quality, no glare problems and no discernible viewing angle problems. The Amazon price was several hundred dollars less than any other place I checked, ie Best Buy, Circuit City, Sears, Sony and even better than Army/Air Force Exchange service. The delivery was painless. The delivery compary called and made an appointment, delivered, unpacked, placed the unit where I wanted, helped with initial on screen setup and hauled the trash away. I recommend buying an extended warranty from Sony instead of the third party warranty available through Amazon. You have something like 30 days after purchase to get the warranty from Sony. All in all, a great TV and a great buying experince. 36 of 37 people found the following review helpful. Good value By J. Moore I've been really pleased with this HDTV. I had read that one of the weaknesses of LCD monitors is that they tend to blur fast moving images (like in action movies) so I held out for a model that had a 10 bit processor and 8ms response and I have yet to see any blurring in either movies or video games. Another complaint I've heard about LCD is that they have difficulty producing deep blacks. Again, this has not been the case with the KDL-40V3000. To get a picture I was really happy with took a little work with the